ATLANTA - June 1, 2007 - A specially formulated sports-specific product called Win High Performance Detergent promises to not only eliminate sweat and odor found in microfiber material, but also rejuvenates the moisture-wicking properties of performance apparel through its super-oxygenated system. Endurance athletes and gym-goers can now train without the fear of encountering the musty odor of sweat left over from their last workout.

High-performance, microfiber apparel is universally praised for its moisture management and body heat mitigation. Until now, endurance athletes have had to accept the accompanying stench as a negative by-product of the fabric's superior performance. The smell comes from bacteria and sweat trapped in the same microfibers that provide the performance benefits. The result is a musty odor that traditional detergents are not able to remove.

"Win's super-oxygenated system directly targets the bacteria oxidizing the offensive odors associated with performance products that have become popular among endurance athletes and weekend warriors alike," said Jeff Crow, president of WIN Products Inc. the makers of WIN Detergent. "Our scientifically engineered formula removes embedded sweat and odor that overwhelm the fabric, leaving them fresh, clean and in peak condition."

Independent testing at Sterling Laboratories in Ohio has proven WIN's superiority over traditional leading detergents and specialty products in removing sweat and odor from all fabrics. This superior product effectively removes odor, but remains safe and gentle for all colors and fabrics. WIN can be used with traditional washing machines, high-efficiency machines, and for hand washing.

"I have a sentimental shirt that I only wore a few times because the micro-fiber fabric held body odor, particularly in the armpit area. I tried different detergents and even a pre-wash product, but the odor would return with the slightest amount of body heat during use," said Gale Bernhardt, 2004 USA Triathlon Olympic Coach. "With WIN, I was pleasantly surprised that during my next workout the odor did not reappear. I am so happy that I can wear my favorite shirt again and have it smell like new."

"Simply stated, Win works," said Crow. "Our product is used by the U.S. Olympic Team at their training centers around the country. It's one of the toughest proving grounds in the world and WIN performs there consistently."

The product is available at Dick's Sporting Goods, specialty sports retailers across the country and online at www.windetergent.com.

About WIN Products, Inc.
WIN Products Inc. is an Atlanta, GA-based company committed to meeting the needs of today's active consumers. The company's WIN Laundry Detergent is the world's first oxidized formula specifically designed to wipe out odor associated with performance sports apparel. WIN is an officially licensed product of the U.S. Olympic Team. For more information on WIN, visit www.windetergent.com