SAN CARLOS, CA -- June 11, 2007 atalanta athleticwear allows runners to say goodbye to chafing, crotch bunch, chub-rub, peeping butt cheeks and general fashion faux-pas with the all new atalanta running skirts - commitment and inspiration. The bliss of a well-crafted and seriously cute running skirt, comfortably balancing form and function, is now available with the launch of www.skirtgoddess.com.

Running skirts have recently been touted as "the new black" on forums and running blogs across the Internet and are fast gaining popularity among both sprinters, and ultra-runners alike. One skirt which graced the trails in the American River 50 miler received the following review "I ran 50 miles in the rain and did not get one bit of chafing!!!!! (My shirt...well that is a different story.)" Sure, current running shorts offer comfort or style, but rarely both. So women are turning to skirts as a way to balance their need for multi-functional comfort that provides a full range of high-performance comfort on the trail, with style and modesty - off.

With the release of the commitment and inspiration skirts, and the launch of www.skirtgoddess.com; atalanta is giving women two options for superior running comfort and style. The commitment skirt is made of super-soft, moisture wicking Dri-flex fabric and has two huge rear-side pockets to securely hold cell-phones, nutrition, hydration bottles, car-keys and much more. Hidden underneath the skirt is a full-length pair of compression shorts designed to stay comfortably in place and protect the thigh region from the notorious chub-rub. While the inspiration skirt is made of a lightweight CoolMaxTM fabric and has a seam-free pair of bumhuggers for those gals that prefer no fabric between their thighs. inspiration has two large internal pockets for carrying gel, ID, money and keys. Both skirts are available in five color combinations over a range of sizes. Matching athletic tee's are available for most skirt color options.

Early customer road tests have produced overwhelmingly positive feedback. "I did my first run in the skirt yesterday and LOVE it! Helped me feel cute even before I went running - which helped me get out the door at 7 on a Friday night." Said a customer recently. "I even washed it last night in case it will be warm enough to wear it at the MMRF 5k tomorrow in San Francisco - I'll have your website memorized if I do!"

About atalanta athleticwear
Named after the Greek goddess of travel and adventure, atalanta athleticwear offer's athletic apparel to support today's active women and their never-ending pursuit of adventure. A Greek name which translated means balance, our skirts balance form with function. We hope women of the 21st century will embrace atalanta's grace and courage in their everyday lives. Founded in 2006 by a self-proclaimed 2-time "middle of the pack" two-time Ironman Finisher, the Company is woman owned and operated, and headquartered at 751 Laurel Street, Suite 202, San Carlos, CA 94070. Telephone: 650/520.7523 Internet: www.skirtgoddess.com Designed and manufactured in the USA.

For more information, visit www.skirtgoddess.com.