CHICAGO, January 9, 2007- The new year has brought on big changes for the cold weather performance apparel company ShwallaTM. After selling out of their first production run, Shwalla moved to make their hybrids available to a larger audience. Therefore, in an aggressive attempt to familiarize more athletes with the benefits of the Shwalla line, they are now offering their 20 Degree, 40 Degree and Bloc lines online at www.Shwalla.com at new, lower prices.

"We're excited about the opportunities we can offer," said Brad Weisman, Shwalla co-founder. "Shwalla strives to be the serious athlete's clothing answer for all cold weather training needs. In providing high-performance options for both men and women at affordable prices, I believe Shwalla can offer the best for everyone."

Designed for runners, cyclists, skiers, triathletes, speed skaters -- and any other athlete who makes aerobic conditioning part of his or her training---Shwalla offers an advanced line of hybrid garments made of material that not only wicks away sweat, but also keeps athletes comfortable through the specified temperature range, as low as 10 degrees Fahrenheit. Several properties are built into the fabric to protect the athlete from all kinds of weather conditions. The fabric is anti-microbial, anti-abrasive, wind resistant, water repellent and breathable with wicking capabilities.

For further information, contact Brad Weisman directly at 312-310-1017, or visit our Web site at www.shwalla.com. Shwalla is a trademark of BlueSpeed, LLC.