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Saucony Announces Apparel Launch
May 22, 2007 From press release.
LEXINGTON, MA (May 21, 2007) - Saucony, Inc., a subsidiary
of The Stride Rite Corporation
(NYSE: SRR), and
a leading global supplier of performance athletic footwear,
announced
the launch of its U.S. Saucony Apparel line for men and
women. Setting a new
milestone for the brand, the Saucony Apparel line is a
performance
collection that draws its inspiration from running culture.
Saucony Apparel
will debut at Outdoor Retailer Summer Market 2007 with a
retail launch
planned for Spring 2008."We view the marriage of innovative and technical product
platforms from
Saucony footwear as a starting point for our expansion into
performance
running apparel, ultimately providing a head-to-toe brand
experience for our
consumers,'" said Richie Woodworth, president of Saucony.
"The timing of
this launch has strategic significance for us as we continue
to gain market
share in the important run specialty trade channel," he said.
Each collection in the Saucony line is inspired by authentic
running
culture, whether it's the Hurricane Collection for
performance running, the
Technical Core Collection for fitness endeavors, or the Tri
Collection for
triathlon training and racing. Every piece in the line,
consisting of
shorts, tops, jackets, tights, pants, sport bras and
accessories, offers
innate practicality, functional performance and aesthetic
expression."Leveraging our resources and technologies across the
footwear and apparel
categories allows us to deliver leading fabrications,
innovatively
engineered fits and refined details intended to enhance the
athlete's
personal experience," said Woodworth. "We will utilize the
categories of
footwear and apparel to create a stronger presence at retail,
elevating the
Saucony brand," added Woodworth. "As we continue to gain momentum at retail, the time is right
to take
Saucony from a footwear company to a full athletic running
brand," said Todd
Dalhausser, general manager of Saucony Apparel. "Our
product approach is
driven by our three key initiatives: fit, feel and finish. Saucony
has
already enjoyed success with a tightly focused international
apparel line
over the past 10 years. Now, with the launch of our U.S. line,
we've made a
strategic decision to elevate and diversify the brand
globally," he added. Saucony Apparel Collections for Spring 2008 The Saucony Apparel line offers three collections for men
and women. The
speed inspired Hurricane Collection features the
feather-weight HydraliteT
fabric in men's and women's tops. Hydralite fabric has a
unique grid pattern
which minimizes points of contact on the skin, resulting in
continuous
moisture transfer for the hard-working runner. Featured
styles include the
Lila Tank for women (MSRP: $35.00) and the Elite Singlet
for men (MSRP:
$30.00). The Technical Core Collection borrows from the brand's
authentic running
history and features products for multiple playgrounds and
activities. This
collection features the indestructible, snag-free Light Weight
Stretch
WovenT fabric in men's and women's tops and bottoms.
Key styles include the
women's Utopia Capri (MSRP: $55.00) and the men's Run
Lux Short (MSRP:
$38.00). The Tri Collection features technical performance fabrics
with unparalleled
comfort for the triathlete competing in all distances. The
engineered
silhouettes enhance the athlete's performance and set a
benchmark for
unequaled protection and comfort. Featured styles include
the men's and
women's Tri Suit, a high compression, breathable and
water-repellant fabric
with four-way stretch and chafe resistant flat-seam
construction (MSRP:
$100.00). The initial distribution phase of the new Saucony Apparel
line, planned for
January 2008, will be targeted at specialty running retailers
who have
historically supported the brand's footwear growth.
For more information, check out www.saucony.com
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