Online program provides personalized event training and sports nutrition guidelines

Glendale, CA (March 4, 2008) - PowerBar(R) is pleased to announce the launch of PowerCoachTM, a customizable online, interactive training tool designed to support both beginners and experienced athletes in meeting their fitness and competitive goals. Available at www.PowerBar.com/coach, PowerCoachTM is another example of how PowerBar, a trusted source of sports nutrition, continues to be a training partner for its athletes.

"Whether their aim is to set a personal best at a local 10K or qualify for the Ironman World Championships, we believe PowerCoachTM will prove to be an invaluable tool to allow athletes of all levels achieve their goals," states Chris Ota, Director of Marketing.

As athletes begin organizing their 2008 race plans, PowerBar recommends consulting PowerCoachTM which consists of two separate approaches - one specific to the training and the other to proper sports nutrition. Athletes are encouraged to frequent the online program, as PowerBar will add more diverse training programs in the near future.

PowerCoachTM Training provides users total support with 24/7 access to a personal training calendar, workout log, daily workout reminder emails and much more. Users can select from running, triathlon, cycling, swimming and walking programs based on their experience and their ultimate goal (distance). To develop the unique training programs found on PowerCoachTM, PowerBar tapped the extensive knowledge of its Team Elite athletes and coaches.

PowerCoachTM Nutrition supplies users with the foundation for all training programs - proper sports nutrition. This portion of the customized program offers essential sports nutrition information, plus a personalized plan geared to meet the unique nutrition needs of an athlete. Working in tandem with the PowerBarTM Training program, PowerCoachTM Nutrition will provide insight on how to get the most from your workouts by properly fueling the body during every phase of training and competition.

Unlike many existing programs that offer simple rule-of-thumb nutrition tips or information, PowerCoachTM delivers all the information needed to successfully train and complete an athletic goal with as little or as much detail the user requires. Those looking for increased levels of scientific support or knowledge, links and videos abound on the site. Additionally, there are daily email reminders sent to users informing them of their exercise requirements for the day as well as a nutrition tip from PowerBar nutritionist Patricia Griffin, RD, CSSD.

ABOUT POWERBAR
PowerBar is committed to helping enhance the performance of active individuals by providing cutting edge nutritional products and sound sports nutrition information. Backed by decades of sports nutrition experience, PowerBar's product line includes a full spectrum of great-tasting food and beverage options developed to meet the nutrition and energy needs of all athletic levels from recreational to endurance. PowerBar proudly fuels world-class athletes including Olympic hopefuls Michael Phelps, Meb Keflezighi and Allyson Felix, and sponsors premier organizations and events including a global Ironman partnership, the Leukemia & Lymphoma Society's Team In Training program, and the Chicago, Boston and ING New York City Marathons. PowerBar is owned by Nestle SA.